Ask HN: How can a bootstrapped startup reach international audience?
Hi I am Co Founder of Adalyz http://www.adalyz.com , We Provide Analytics and Reporting for Your Adwords, Facebook Ad Campaigns in one unified dashboard. We also help you decide which ad network(google or fb or instagram) should you invest your money on.
We recently launched Adalyz in Ad Tech India. We got good traction. But For us reaching out to an international audience is one of the biggest challenges. Since we are bootstrapped we dont have enough of cash to burn out on ads.
How do you guys reach out to international audience for your product ?
Published in 2016, this chronicle by @adalyz details the mechanics of building a profitable, self-funded business without venture backing.
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
Start writing things which are useful to people who advertise across AdWords/Facebook/Instagram, or who should advertise across AdWords/Facebook/Instagram. Capture email addresses on those pages, trading them for some immediate value plus the promise of additional things 2X per month or so that will be useful to them. An easy way to provide immediate value is with a guide to constructive creatives and/or landing pages which convert well on the various platforms.
Promoting your content is a lot easier than promoting your offering, which you'll be doing primarily to people who are pulled in by the content. You can give away the content and charge for the software. You can also reach out to people with relevant audiences like e.g. SmashingMagazine and offer them additional free, exclusive high-quality writing in return for permission to link their readers back to your website, where you'll have a specially prepared guide for SmashingMagazine readers at the ready.
There's no cash cost to writing a mountain, and no particular barrier which makes it any harder to do from India than it is from Ogaki or Kansas.