Ask HN: How much difference does it make today by pricing $*.99
This is a very broad question, I have read that it takes same efforts to convert $5 & $10. In that case how much does .99 help in today's online services.
It can have different results for business products and consumer products. I find .99 little messy and feel somebody who is ready to buy is not looking for 1cent discount.
However I can be wrong in many ways, does anybody have conversion metrics taken recently? - What are the pros and cons? - How is it different for consumer and business pricing? - Who are the target audiences who will be affected by this change?
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I have a feeling this has been discussed before. At any rate, here are some links:
http://blog.kissmetrics.com/5-psychological-studies/
https://en.wikipedia.org/wiki/Psychological_pricing