Ask HN: How to get customers for a new IT services company?
Since the company I currently work was not happy with their IT services provider, I made a gamble and offer them to provide them the services they need through my own company (yet to be created at that time). To my surprise, the gamble worked and they accepted.
Now I have a new company with exactly one paying customer, providing the following services: - Basic help-desk - Local network and server administration - Cloud management (EC2 instances and other AWS services, Office 365, Web)
I have rudimentary marketing and business knowledge, knowing my target market, pricing, business models and such, but I am no salesman, therefore I would like to ask HN on ideas to grow my company and reach new potential customers.
Some options I am considering: - Content market (articles on the company website and social networks) - Professional networking groups (BNI International is quite strong in my country) - Some sort of weekly newsletter/briefing/clipping on IT for business owners and CEOs.
We are nearing the end of this year, so I have some time to get a plan ready to go by January and any insights would be tremendously helpful.
Thanks a lot!
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IT services companies are everywhere. Why would Joe Schmo entrust his entire business to you, and not someone else (with a more established history, larger business, etc.)? What is your selling point? Is this a single-person business (and intended to stay that way), or are you looking to hire people and expand?