ROUNDTABLES ★ 9 upvotes 2021

Ask HN: I've got my first paying customer. Now what?

The Founder's Submission

Direct narrative and submission text authored by @dsgrillo on Hacker News:

In 2019 I've started developing a project for my wife after consistently hearing her complain about the current software they had.

It's nothing fancy, but it was made specifically to solve the main pain points she had.

Fast forward, she convinced herself that the product is way too good and we should try selling it to other business. So, she made a couple of videos demoing it and spent 20$ on ads in Instagram. We got a couple of interested people, but no one actually asked for using it.

Last week we got an email from a company that was interested in trying in. Then we created an account for them and shortly explained how to use it. They've got really impressed by and now want to use it.

For now, I've said that they can have a free trial for a month. But they already signaled that they're interested in paying the price I've proposed.

So, what's next? Should I go after bootstraping a company? What about taxes? GDPR? SLA? Should I go after a lawyer and accountant? My current recurring cost for maintaining the system is ~10$ and I'm expecting to start receiving ~$200 per customer.

This should be just a side gig, but I think it might actually grow.

In addition, I'm currently living in Italy, but this client (and probably others comming) lives in Brazil.

Retrospective Overview & Key Insights

Distilled analysis of the business dynamics, operational challenges, and strategic takeaways:

An open Ask HN community consultation from 2021 where @dsgrillo convened hundreds of developers and bootstrappers to share real experiences, hard numbers, and tactics.

Core Principles for Independent Builders:
1
Participants share raw revenue figures, churn rates, and stack decisions that corporate PR never publishes.
2
Recurring answers reveal that distribution, not coding skill, is almost universally the rate-limiting step in developer businesses.
3
Practical recommendations on bookkeeping, payment gateways (Stripe vs Paddle), and freelance-to-product transitions.
Community Debate Themes:

Hundreds of active indie hackers contributed case studies, pricing heuristics, and pitfalls to avoid when moonlighting on side projects.

Community Discussions & Critical Reviews

High-signal perspectives, counter-arguments, and peer founder insights debated on Hacker News (7 total discussions):

SI @siquick Peer Contributor

Don't overthink it. Don't setup a company right now, you're not one - yet. If you want to setup an entity quickly with minimum effort then a sole trader would probably be the quickest way to make things 'legitimate'.

Yes make a contract, but there are dozens of sites to get a lawyer-generated contract from. Here's an example for my country: https://lawpath.com.au/

When I got my first few customers my "order form" was just a survey form (I think it was Typeform) to get the companies details, with a Stripe payment embed in it.

There's a lot of good info on here:

https://www.indiehackers.com/start

LX @lxg14 Peer Contributor

try by outlining a proper contract with them, get some legal input and ask a lawyer to look it over. if the lawyer is worth their salt, they should be able to give better advice than I can.

HISTORICAL ERA Pandemic Bubble (2020–2022)
COMMUNITY SCORE ★ 9 points
TOTAL DISCUSSIONS 7 comments
TOPICS & TECH STACK: