How I bootstrapped a 59x ROAS e-commerce cold audience in 8 weeks on Instagram
Published in 2018, this chronicle by @guinesis details the mechanics of building a profitable, self-funded business without venture backing.
Core Principles for Independent Builders:
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Cloud & Mobile Era (2014–2019)
COMMUNITY SCORE ★ 17 points
TOTAL DISCUSSIONS 1 comments
You're in France, scraping instagram for likes and saving people's names and usernames for retargeting. This is a violation of the GDPR for good measure, as these people don't have any relationship with you or your company, it's just straight up spam.
Also a breach of Facebook custom audiences T&Cs, since you don't have permission to target those user ids.