BOOTSTRAPPING $350 ★ 86 upvotes 2012

How I Made $350 In Two Days With Three Pages and Some Payment Code (2011)

Retrospective Overview & Key Insights

Distilled analysis of the business dynamics, operational challenges, and strategic takeaways:

Published in 2012, this chronicle by @tpatke details the mechanics of building a profitable, self-funded business without venture backing. Key verified financial milestone: $350.

Core Principles for Independent Builders:
1
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
2
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
3
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:

The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.

Community Discussions & Critical Reviews

High-signal perspectives, counter-arguments, and peer founder insights debated on Hacker News (41 total discussions):

CH @ChuckMcM Peer Contributor

This is misstated:

"You can find the post here. It didn’t have any upvotes (besides mine) for about 10 minutes. Then it slowly started to climb. And climb. By about 1 am it was at the top of the front page and the orders were pouring in! By 2 am I was scrambling to fill orders. I had a huge TextEdit file open with customer names, site URLs, and email addresses. I sent every email, and set up every survey by hand.

By 6 am I had completed processing every order and went to bed. I got up an hour later forwork at 7 am. In those few precious moments of sleep I had made another $40. By the end of the day on Monday I had made over $330 and the number kept climbing.

So now I’m sitting here writing this blog post with a bunch of orders to fill, features to build, and customers to help. My Stripe account also says that I’ve made $350 to date. All from three pages and some payment code."

You made $350 from 3 pages, a payment code, and 5 hours of manual labor from 1AM to 6AM. And the additional hours you spent creating the pages. So that is about $70/hr at best and closer $25/hr if you include the other time investment.

I only mention this because it is a common mistake people make when they see real money come in for the product of their work that they see it as paying $x for the product because they haven't included any value for their own time.

If you are not careful that mistake can have you working below minimum wage :-).

TA @TallboyOne Peer Contributor

Man, this somewhat distresses me. It is so incredibly easy to add basic automation... write down by hand, really? (Although I really like the custom thank you videos for your first customers - nice touch).

Great story though, I'm glad you cashed out, i guess i just feel that twinge of pain at the fact you could have kept it going for hardly more work, but i understand entirely where you're coming from - so props to you !

MI @mistercow Peer Contributor

What I found particularly interesting about this is just how minimum the minimum viable product was. I think it's easy to lose perspective on the MVP concept and forget that not everything has to be automated right off the bat. Instead of starting out with a web app that automated a process, he started out by offering a manual service, and then automated the job he had created for himself. Very smart.

DS @dshipper Peer Contributor

Hey guys great to see an old article of mine like this posted here. For the people who asked, the site is down because I sold it and the new owner neglected to take care of it :(

Read about the experience here: http://danshipper.com/110636263

Happy to answer questions about it if you have them.

ZO @Zoophy Peer Contributor

"$350 In Two Days With Three Pages" sounds really awesome (and a bit linkbait-y), but how many hours did you actually work? Looks like you had to do a lot of manual labor.

I am also a bit skeptical about it otherwise, seeing as this is simply a proxy for another service.

HISTORICAL ERA Web 2.0 Genesis (2007–2013)
COMMUNITY SCORE ★ 86 points
TOTAL DISCUSSIONS 41 comments
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