How I'm Bootstrapping a Startup While Raising Three Kids
Published in 2010, this chronicle by @jayro details the mechanics of building a profitable, self-funded business without venture backing.
Core Principles for Independent Builders:
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Web 2.0 Genesis (2007–2013)
COMMUNITY SCORE ★ 134 points
TOTAL DISCUSSIONS 37 comments
That's a key insight right there, most people will go around and tell others what they can not do based on the experience of what they themselves can or can't do, and then they automatically extrapolate to the rest of the world. The reverse also holds true.
Whatever works for you is something you will only know by trying and doing, nobody can tell you what you can or can not do.
Very clever!
Haha, score one for all the guys and girls that work from home. I try to avoid meetings like the plague, though I do have an 'office' in an IRC chat running. It's where I gather with everybody that I work with and where you can dump questions or have a few minutes of 'watercooler' talk.
Another winning quote. People that freelance sometimes fall in to the trap of adjusting their lifestyle upwards when the money is coming in quickly, but can't scale back when it does not. The safe approach is to stay low to the ground and be frugal all the time.
Once your saving account is nice and fat and you've been consistently performing at a certain level you could consider raising your monthly allowance (a bit!), if you feel the need to do so. For myself, I keep our personal expenses to an absolute minimum.
Clarity and openness are another key element in both a relationship and running a business. Having things clear is going to make sure there are no underwater time-bombs too.
What a super article, bookmarked and I'll re-read it again in a couple of days, lots of it applies to my situation directly and I'll try to get as much mileage from it as I can squeeze out of there.
One key insight that is not spelled out here is that you seem to be living a very regular life, and I suspect that that structure helps you to optimize what you get out of a day.
Thank you very much for writing this all up, (you even found time for that!), it is certainly inspiring.
this is a great post that adds a lot of great tips to the discussion for parents. it really moves the discussion forward. Thanks for writing it.
I agree that commutes, meetings and starbucks runs are out of the question for folks with limited time to dedicate to their startup.
I see people doing two 20 minute Starbucks runs a day and I'm like how can they waste 40 minutes a day/200 minutes a week/$50 a week on Starbucks.... then i realize they don't have to get home by 7:30 to put their kids to bed and wake up at 6am to feed them breakfast.
I'm uber efficient these days.... even my email list was designed to make my life more efficient.
I don't need to go to networking events, read blogs, recruit developers, do PR, do SEO or do any kind of social media or marketing.
I simply pull my thoughts together in 30-60 minutes and hit the send button. 20k+ folks get it in their email box, 250k get it on the web as folks discuss it and forward it around and 1,000+ responses wind up in my inbox.
Many of the responses I get are from entrepreneurs who want:
a) me to angel invest (so i get deal flow!) b) developers from outside of the major cities who want to break in to the internet industry ("well hello! please meet my Director of Technology who will fly you in for a recruiting/cult meeting") c) investors who want to hear about ThisWeekIn.com, LAUNCH.IS or Mahalo. d) press who want to re-run the piece e) partners who want to leverage Mahalo's 20m+ uniques.
Efficiency wins..... efficiency and leverage can be found anywhere--you just have to be open minded.
My husband and I quit full time jobs to build our second startup, whilst also having two kids to raise (8 and 6 years old). I don't feel like it's hard at all. I'm pretty disciplined, so I guess that helps. Perhaps I also see the world differently. But overall we're happier, we spend more time with our kids than when we were in jobs, and life is great.
I would also point out that the 'family business' is nothing new. Sure it may be somewhat different when you're building a business to scale, but there are plenty of examples of family businesses where the parents work huge hours and are also raising kids. Heaps of examples come to mind where the parents are literally managing the store 6 or 7 days a week, and somehow looking after children as well.
If you see 'having a family' as a barrier then it will be a barrier. Personally, raising kids and building a startup has never been an 'either/or' choice. In fact, since I love my kids and also love building a company... nothing could be better than having a life where I get to do both.
Definitely a good point that suggesting what someone can and can't do is not necessarily a positive thing to do. However, using the term startup as a broad generalization for all entrepreneurial endeavors can mean different things to different people. There are certainly startups that can be juggled around with other projects and life priorities. However, I'm sure there are countless very successful startups that would not have succeeded had someone like the author juggled all these other priorities at the same time. Not all startups can be successful, and some require countless hours of busy work, coding, and other tasks that would be a detriment to a family lifestyle.
Dave McClure put it well in this video of why not to do a startup: http://vimeo.com/15799330
EDIT: I don't have enough life experience to know how efficient a person can be when they have a family and manage crazy work hours, but my opinion is that Calacanis wrote about what he thinks is optimal not REQUIRED.
I am currently bootstrapping a startup (http://www.wellhubstudios.com) while working at another startup and have a 1 year old with another child on the way. Couple tips that I picked up along the way:
1. Patience. Building a company is a time-intensive process that can be frustrating when family is demanding a lot of your time. Just focus on the goal and slowly pick away at your giant todo list for launch.
2. Its Good enough. Sometimes it seems like things are not moving forward or moving forward at a glacial pace. At these times I try to switch gears and say to myself "whats here is good enough for V1".
3. Time Management. I work 8-5 at my job. Come home and hang out with the family from 5-10. Then work on my startup from 10-1 pretty much every night. This takes both discipline and the ability to handle being a bit sleepy.