I told my team to pause our $750K/month Twitter ads budget
Published in 2022, this chronicle by @tosh details the mechanics of building a profitable, self-funded business without venture backing. Key verified financial milestone: $750K/month.
Core Principles for Independent Builders:
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Pandemic Bubble (2020–2022)
COMMUNITY SCORE ★ 11 points
TOTAL DISCUSSIONS 3 comments
It seems quite a few of these decisions are starting to get made. Entirely predictable given what we have seen for the past 3 weeks. All signs point to the idea that this is only the beginning. Brands already were extremely on the fence when it came to advertising on Twitter.