I told my team to pause our $750K/month Twitter ads budget last week
Published in 2022, this chronicle by @mzs details the mechanics of building a profitable, self-funded business without venture backing. Key verified financial milestone: $750K/month.
Core Principles for Independent Builders:
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Pandemic Bubble (2020–2022)
COMMUNITY SCORE ★ 51 points
TOTAL DISCUSSIONS 47 comments
He says its not for virtue signaling but literally the 2nd point is virtue signaling.*
The only point that really matters as far as ads are concerned is the first one, but without numbers it’s not much to go on.
In other words, it’s not a very useful article for how non-virtue signaling companies will respond.
* Ad purchasers having little tolerance for being placed next to racists posts made by the user’s own subscribers and the user’s own content choices is a recent phenomenon, and is literally the definition of virtue signaling
A "Financial Services Company" that can afford to spend a million bucks a month on Twitter ads is probably not selling anything I'd like to be buying. As a user, I'm not exactly clear about why I should feel outraged. I say, please, more of this.
Addendum: HN downvotes are the sweetest tears because you can tell who is crying.
The irony here is that TeamBlind is entertaining to most users (tech ppl with technical background) because it's degenerate and off the cuff. To limit ad spend on Twitter for "ethical" reasons is the most degenerately ironic take I've heard all year!
It's always fun trying to translate sentences from corporate types to normal english: "running a team that deploys about $80M in ad spend/year." = "running a team that spends $80M on ads every year"
Immediately proceeds to make it about virtue signaling 2 steps below.