Netflix to Raise Price from $11 to $13 a Month
Published in 2019, this chronicle by @fomopop details the mechanics of building a profitable, self-funded business without venture backing. Key verified financial milestone: $11.
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The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Cloud & Mobile Era (2014–2019)
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TOTAL DISCUSSIONS 70 comments
From a previous thread:
I've been wondering if the last Great Unbundling will be followed by another Great Rebundling. I'm no expert in any of this, but it seems unlikely that the new "channels" of Netflix et al. will prevent their programming and delivery methods from be bundled until it becomes disadvantageous to their growth (ie monthly subscriptions can't generate enough revenue).
It seems to me there is an explosion of content that will be able to be monetized far beyond just subscription lock-in. I wonder what the method of monetization will be after the gold-rush of building subscriber bases? Netflix's original proposition and value was one of convenience (and price), but I wonder how long that will last. Will households juggle 4+ subscriptions of $15/mo? I'm not sure that is why cord-cutters originally cancelled their cable subscriptions.
My off-the-top-of-my-head list of current and coming soon subscription services (that also produce content) is: Netflix, Amazon Prime, Hulu, HBO, YouTube, CBS, Disney/Fox, NBC, Apple. Technologically, it seems like there are some serious hurdles to "bundling" these together.
I wonder if the future "bundle" will actually be a service that manages subscriptions for you, with things like highlighting newly available shows since the last time you subscribed.
Is it improving though? It used to be better, had more quality content, easier to navigate, user ratings, reviews etc.
I feel it is one of those cases where to get the real meaning behind the corporate PR message you have to invert it. Then it would be something like: "We change pricing from time to time as we continue investing in subpar entertainment and worsening the overall Netflix experience."
I had canceled it a few years back as I ended up spending more time looking for something to watch than actually watching anything. To be fair their original shows were not too bad. I enjoyed Stranger Things, House of Cards and a few others. But it just wasn't worth the price overall.
Honestly, if it means more quality content, I'm for paying even $15+.
Netflix has a ton of content, but I feel like at least 70% (and I'm being generous here) is very much 'meh'. There are some people who are happy to watch 'meh', and that's awesome, but I find myself re-watching old (but good) TV series, because the good TV show I watched has ended and I haven't found anything good yet.
So, Friends it is, I guess...
What are you all actually using Netflix for anymore?
I keep a subscription for my kids, and will watch a documentary maybe once a month, but their in-house content seems to be the primary offering now and my impression has been that it's mostly terrible.
$13 isn't a deal breaker, but it's definitely creeping toward breaking point for me. I think I would probably drop it somewhere between $15 and $20.
Frankly, I find so much netflix-shows on netflix, but rarely good movies not produced by them.
I wanted to show my GF Star Wars... but it wasn't on it. Same for James Bond, Die hard 4, Oblivion, MI1, etc. It's a shame, really. I would gladly pay 20$/month, but in this case, I want ALL available movies, not just some cherry-picked ones.