Show HN: Bootstrapped for 11 weeks - landing page (want feedback)
Grooovy is a bootstrapped app in its 11th week. We came from a non-technical background and about to launch Grooovy as our first iPhone App. Would like to get all the support and feedback we can get.
What would you change about the landing page? Thanks HN!
link: www.grooovy.me
Published in 2011, this chronicle by @iamjonlee details the mechanics of building a profitable, self-funded business without venture backing.
Core Principles for Independent Builders:
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Web 2.0 Genesis (2007–2013)
COMMUNITY SCORE ★ 5 points
TOTAL DISCUSSIONS 15 comments
Change the appearance of "GROOOVY FOR IPHONE" and "WE'RE LAUNCHING SOON." at the top there. It's a landing page which is supposed to advertise your service and get people excited. You have a neat logo, maybe consider putting that up instead of mimicking the Arial all-caps font you have displaying your main content.
I actually didn't realize at first you could "scroll" from step to step ... I thought the '>' arrow next to the e-mail input was supposed to mean "input your e-mail, then we'll show you the rest!". People like to know what they're signing up for before giving away personal information, right? So my suggestion is make the steps more obvious, i.e. put them all on one page or have a way to scroll through the steps with the e-mail input always visible so potential users can sign up the moment they are interested!
Hope that helped and best of luck!
You 'buried the lead' in the html head title tag -- "Create friendships in 5 steps" isn't on any of the pages.
You might consider a condensed version that has the 5 steps on one page, with just the headings (not all the explanation text), and the call to action.
This seems more like a guided tour for someone that wants more information, when you've perhaps got their interest, it will be great for that on your launched website. Even then, you might want to change "step 1" to "step 1 of 5", etc, to let them know it isn't open-ended, and maybe emphasize your 5 step value proposition.
Design wise, it's very clean and clear. People know what to do when they get there. I think it's ready, now comes the hard part. Marketing.
It's a landing page, the only thought you should give it is what is the fastest path to deleting it and launching.