The solo-bootstrapped SaaS sales challenge
Published in 2016, this chronicle by @luxpir details the mechanics of building a profitable, self-funded business without venture backing.
Core Principles for Independent Builders:
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Cloud & Mobile Era (2014–2019)
COMMUNITY SCORE ★ 74 points
TOTAL DISCUSSIONS 10 comments
As others have pointed out, spending more time on quality content would probably serve you better. Unless you're a gifted, uncanny writer, you're going to inevitably write thin content if you produce the amount that you're talking about writing in the next year.
And thin content = very, very high bounce rates. You'll probably struggle to hit your conversion topics.
In the vast tsunami of content, your potential users are looking for detailed, relevant and actionable content - not a short, dashed off article.
That's my gut feeling anyway. Regardless, good luck with your efforts. Keep us updated.
Less focus on quantity, more focus on quality might yield a substantially higher conversion rate: 5 a week or even 2-3 well done articles a week may be a much better goal, especially if he can hunt for more enterprise accounts that create recurring revenue. A mix of media (e.g. podcast, short videos, webinars, e-book, etc...) and formats (e.g adding case studies, interviews of customers, panels of freelancers, business and process self-assessments, etc...) may have a bigger impact than 500 short articles.
Reading this reminds me of Tech in Asia. At least a couple of articles everyday, without fail, where most is recycled content, reads almost like Buzzfeed actually. But sometimes there are gems that give real insight to a market that otherwise would be harder to find elsewhere (Asian tech news outlets are numbered fewly). And that's enough for me to check it every day.
Goes on to list strategy for only content writing system. No mentions of strategy on sales calls.
"If you want action don’t write. Go and tell the guy what you want." -- David Oglivy
Instead of going for the quick take, spend your time writing one article a week that's higher quality with the intent of virality