Why We Shut Down Reddit’s ‘Ask Me Anything’ Forum
In this postmortem from 2015, @uptown candidly breaks down the dissolution of their startup, examining the fatal assumptions, misallocated resources, and market dynamics that led to its shutdown.
Core Principles for Independent Builders:
Early signals were often rationalized away instead of prompting an immediate pivot in distribution or pricing.
The psychological toll of running out of capital compounds operational friction in a solo or small team setup.
Key Antidote: Validate paying willingness before committing months to building sophisticated product features.
Community Debate Themes:
Community discussions on HN centered on identifying product-market fit early, avoiding vanity metrics, and the emotional recovery process after shutting down.
CATEGORY Postmortems & Failures →
HISTORICAL ERA Cloud & Mobile Era (2014–2019)
COMMUNITY SCORE ★ 302 points
TOTAL DISCUSSIONS 305 comments
Apparently Reddit has exactly 2 board members: Alexis and Sam Altman [1]. Why would Sam Altman, and by extension YC, have thought that Ellen Pao would make a good ("interim") CEO for Reddit?
This scenario should really be causing shareholders/board members to think about how dependent Reddit really is on moderator goodwill [2]. There needs to be a CEO and leadership team that can at least create a credible perception, if not the reality, that Reddit values moderators who donate their time to make the business viable.
For this purpose, it would seem you want a CEO who is going to be non-inflammatory (i.e., not Pao) and perceived as a relatively neutral arbitrator between the needs of shareholders for monetization and the needs of moderators for adequate support (i.e., probably not someone from a VC background). Considering how little it should actually cost the company to provide a reliable support network for mods, including honest, non-HR-speak communication, this hardly seems like a demanding task, but somehow they continue to manage it very poorly.
Does anyone know if there have been public comments by YC about any of these issues?
[1] http://www.bloomberg.com/research/stocks/private/board.asp?privcapId=29927936
[2] https://www.reddit.com/r/announcements/comments/3cbo4m/we_apologize/csu119e
"We feel strongly that this incident is more part of a reckless disregard for the company’s own business and for the work the moderators and users put into the site. Dismissing Victoria Taylor was part of a long pattern of insisting the community and the moderators do more with less."
I think this really gets to the heart of it. The moderators of the site only learned of the termination after a celebrity flew out to NY to meet with Victoria and was told that the meeting was cancelled. As expected, panic ensued among the subreddit's moderators. Whether the firing was justified or not, the fact that Reddit's leadership didn't immediately see the consequences of their action on one of their most popular communities just shows their disregard. Or even worse, they realized the consequences and just didn't bother to help facilitate them. I mean these are real people with real meetings spending real dollars for the community, which is all run but volunteers, and Reddit's leadership didn't feel it was important enough to communicate with them to help avoid unnecessary consequences. I understand the frustration.
Never surprise your team.
This incident looks like it comes from inexperienced, counterproductive leadership, as do the several incidents leading up to it and that will follow. Or maybe authoritarian. Several days after a firing, people are complaining in the NY Times that they are still surprised.
Not surprising your team is one of the top principles I've learned in teamwork. If, as a manager, your firing someone surprises them or their team, you almost certainly mismanaged the process. If you have a reason for firing someone, you should be able to create a process everyone understands even if they don't agree to it. The people left should certainly not be surprised, especially after the firing.
If your team is surprised by your strategy, if your customers are surprised by your product, and so on, you probably managed poorly. You should only surprise your competition.
At least the rest of us can learn from Reddit's management what not to do: motivating competitors to satisfy their users and customers while they're alienating them.
What really baffles me is the way reddit management handled this situation. There were many things they simply fucked up - They did not install the new AMA team properly (hell, the subreddit mods did not know about it), they reacted childish to the shutdown (something along the lines of "popcorn tastes good" - one of your biggest communities just shut down because you failed to do basic management, in what universe is this a proper response?) and they won't address the real issues, it's all PR speech (take a look at the "we' sorry" post, a lot of important questions raised are not answered).
This is just horrible - You cannot anger your community in such a "business model". reddit depends 100% on their users and especially the content creators and moderators. They do very little by themselves, and most of it is stuff around the core functionality only a small percentage is even using.
Based upon the facts if and as described here, I would have to consider Pao entirely incompetent in her current role. Regardless of how one feels about her as a person.
I regret a bit jumping on the bandwagon, here, but if things occurred as described, the facts alone are damning.
P.S. I also have to question what the hell Alexis is up to. I've read elsewhere that he conducted the actual termination. Is he really so clueless at this point about his own site? (Even if he agreed with the termination, for whatever reason, its manner and fallout is just simply unacceptable.)
There has to be some serious dollar play behind this. Which does not speak well for the future of reddit; it may make it to the other side, but only based upon the gigantic momentum it has built that may sustain it through to some better policy -- if Management has the brains to see the light.
P.P.S. Is voat back up, now?